Discover Web Marketing

You have a site – you need people to visit you. Smart Decision can guide you through this minefield and probably save you thousands of pounds in the process. We have designed several courses to assist you.

Option 1

One day’s training in web site optimisation for Actinic or non Actinic sites
How to optimise web pages to achieve higher rankings on search engines:
Keyword research and selection
Competitors
Using information pages in Actinic
Page optimisation: What to do with your keywords?
The importance of linking
Search engine submissions
Importance of directories
Introduction to "Pay Per Click" engines
For two persons at the same time at your premises includes 178 page web marketing manual
Cost: £575+VAT

Option 2

One day’s training in Google AdWords
How to set up and manage Google AdWords campaigns and how to optimise your account performance
(you will need to do some homework before the course which we will detail to you!):
Setting up an account
Structuring your account
Making your keyword selection
Writing effective ads
Tracking and optimisation techniques
Troubleshooting
Reporting
Billing
An introduction to other PPC portals
For two persons at the same time at your premises includes
Cost: £575+VAT

Support Option

At the end of your first month of campaign set up, advice will be offered on how to improve your campaigns.
This option is available as an ad-on for the above AdWords courses and is carried out remotely.
Cost: £75+VAT